In this case, you will study Genuine Parts Company (GPC), an organization involved in distributing automotive replacement parts, industrial replacement parts, office products, and electrical/electronic materials. After learning a bit about the company, you will need to design a store of the future - for 2020.
Refer to the "Case: Genuine Parts Company" on pages 626-627 of Retailing as you complete this assignment. Answer the following questions:
Evaluate the financial performance of the automotive segment of GPC from 2007 to 2011.
Apply the concepts from service-dominant logic to developing a new store concept for 2020. Be sure to consider the role of triple-loop learning.
How should e-tailing and m-tailing be part of the 2020 store of the future?
Refer to the "Case: Genuine Parts Company" on pages 626-627 of Retailing as you complete this assignment. Answer the following questions:
Evaluate the financial performance of the automotive segment of GPC from 2007 to 2011.
Apply the concepts from service-dominant logic to developing a new store concept for 2020. Be sure to consider the role of triple-loop learning.
How should e-tailing and m-tailing be part of the 2020 store of the future?
