I. Assignment Instructions
A. Outline + Audience Analysis for Persuasive Speech
This is a two-part assignment that you will turn in using one file: Audience Analysis & Persuasive Speech Outline.
Choose one of the following scenarios as the basis for both Assignments in Modules 5 & 7.
· Scenario 1: Imagine that you have been invited to an upper-level management meeting at the company that you work for (currently or one you hope to work for). You are going to deliver a persuasive speech to persuade the management team to either change a policy or add a specific resource to their company budget.
or
· Scenario 2: Imagine that you have been invited to deliver a speech at a town hall meeting. You are going to deliver a persuasive speech to persuade citizens in your community to vote yes toward the allocation of city funds towards a project or cause that you believe will benefit all members of your community.
Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Use correct English, spelling, and grammar. Sources must be cited in APA format. You must use the template provided.
Click on the icon below to download the template. Use this to complete your assignment.
1. Part 1: Audience Analysis (DUE MODULE 5)
Based on the scenario you chose for your persuasive speech for this class, analyze your audience. Describe your audience and determine how you might tailor your content to appeal to your specific audience. Full sentences are not required in your Audience Analysis.
- Re-read Chapter 11 from your online textbook and the Six Minutes blog posts by Andrew Dlugan to help you understand more fully what is required in your analysis.
- Complete the provided template based on your analysis.
- Audience Demographics: complete both columns at least half of the criteria.
- Audience Attitudes: complete both columns for the one criterion.
- Audience Expectations: complete both columns at least half of the criteria.
TEMPLATE
[Student Name]
[Student Identification Number]
SP180 Principles of Public Speaking
Assignment 5: Audience Analysis and Outline
[Date of Submission]
AUDIENCE ANALYSIS
| [Topic or title of your speech] |
| [Describe your audience in 20 or fewer words] |
| Audience Demographics (see pages 58-62 in textbook) |
| For five or more of these demographic criteria, complete the two columns on the right. | Criteria | Describe your audience based on the criteria in left column | How might you tailor your content to appeal to your audience? |
| Average age | | |
| Age range (youngest – oldest) | | |
| Generational group (choose from: Traditionalists, Baby Boomers, Generation X, and/or Millennials?) | | |
| Proportion of males and females | | |
| Relational arrangements (choose from: married, single, divorced, and/or domestic partnership?) | | |
| Cultural groups and in what proportion | | |
| Socioeconomic composition | | |
| Occupations | | |
| Religious groups | | |
| Audience Attitudes (see pages 62-63 in textbook) |
| Complete the two columns on the right. | Criterion | Describe your audience | How might you tailor your content to appeal to your audience? |
| Choose from the following: Highly favorable, mostly favorable, neutral, mostly unfavorable, mostly unfavorable | [use one of the favorability terms in the cell to the left] | |
| Audience Expectations (see pages 63-64 in your textbook) |
| For three or more of these audience expectation criteria, complete the two columns on the right. | Criteria | Describe your audience | How might you tailor your content to appeal to your audience? |
| Is their attendance mandatory or voluntary? | | |
| What do they know about your topic? | | |
| What do they think about you? | | |
| What is the history of your audience as a group? | | |
| What is the program surrounding your speech? | | |
NOTE: This Audience Analysis Worksheet was inspired by one shared by Andrew Dlugan on his Six Minutes blog (http://sixminutes.dlugan.com/audience-analysis/ ).
[PERSUASIVE SPEECH OUTLINE USING MONROE'S MOTIVATED SEQUENCE – Replace this with the title of your speech]
I. Introduction (Attention)
A. Gain Attention:
B. Establish Your Credibility:
C. Central Idea:
D. Preview Your Main Points:
II. Body of the Presentation (Need, Satisfaction & Visualization)
A. Need: [Exactly what is the problem with the current situation?]
1. Supporting material: [Supporting material should include statistics, or research from credible sources. Each source must be referenced in your speech. For example you would say, "According to the US Bureau of Labor Statistics...." or "In the February 2016 issue of Forbes Magazine, Bill Gates said, '....' Any source that you reference in your speech must appear in the reference list]
2. Supporting material:
B. Satisfaction: [What it will take to resolve the need?]
1. Supporting material:
2. Supporting material:
C. Visualization: [What will life be like once this need is satisfied? Be very descriptive.]
1. Supporting material:
2. Supporting material:
III. Conclusion (Action)
A. Briefly Summarize Your Main Points
1.
2.
3.
B. Conclude with a Call to Action: [What do you want your audience to do NOW as a result of listening to your speech? Be extremely specific with your Call to Action]
1.
2.
REFERENCES
[List your references here in APA style and in alphabetical order based on the author's or authors' last name. Notice that you will use a hanging indent for the formatting. Visit the Ashworth College Learning Resource Center or the Purdue Online Writing Lab for more specifics on creating your reference list.]
