The goal of Integrated Marketing Communication (IMC) is to produce a unified promotionalmessage that has the customer as its focus. All promotional activity such as mediaadvertising, sales promotion, personal selling sponsorships, and public relations are gearedto deliver a consistent uniform message.
· Draft a 200-300 word response, answering the following question - How does anorganization establish an IMC plan? What are some of the different stages that acompany goes through when developing their IMC strategy?
