Part I
This assignment is framed around the concepts of data analysis and biases in Chapter 12 (Step 7) and in Sekaran.
For the first part of this exercise, download the files from the Census Bureau using the Government data mining tool (http://www.factfinder.census.gov/). You will create a short presentation for the Marketing department highlighting how the consumers in the 60614 zip code differ from those in the Total U.S.
Create a graph that compares the categories from each file you consider relevant. Create a 3-5 slide presentation with in-depth narratives in the speaker notes section that displays the graph(s) and analysis on how the 60614 categories you chose differ from the national profile.
Analyze and compare both data sets using the data analysis concepts from Chapter 11 of Sekaran. Compare only those categories that you find are significant to your analysis in demonstrating whether the US marketing advertising schemes can or cannot be effectively used in this ZIP code.
Part-II
In the second part of the assignment, based on your research findings of the first part, create a 3-5 slide presentation with in-depth narratives in the speaker notes section. You are to provide your advice as to possible business venture to pursue in zip code 60614 for either scenario 1 or 2.
Based on your analysis and interpretation from Part 1 of the assignment, research the Internet and your course materials for any additional data and resources to help you reach this recommendation. Document any assumptions or elaborations you had to make in the speaker's notes section of the slides. Apply the standard of APA Style to the references section of your assignment.
The academic affairs committee wants a recommendation on what new specific degree program should be pursued for the 60614 community.
Scenario 2:
The development company wants to know which specific businesses the stores should be leased to in the new 5-store strip mall (small businesses) in the 60614 community.
Include a reference list. All research should be cited in the body of the speaker notes. Reports without citations may not earn any higher grade than a 'C' letter grade.
Objective: The Objective of the Unit 3 IP Assignment will involve the following the Course Outcomes and Grading Criteria with their respective percentages for the Grading Rubric:
* Summarize the role of decision making in business. (10%)
* Apply the standard of APA Style to all research and writing tasks. (10%)
* Apply critical thinking skills to analyze business situations. (10%)
* Apply principles of quantitative and qualitative research to business cases. (20%)
* Use effective communication techniques. (30%)
* Recognize situations that present potential legal and ethical issues and develop solutions for those issues. (10%)
* Discuss the opportunities provided by technology for businesses. (10%)
Answer includes two power point presentations
Part-1 is 7 slides with 2 references.
Part-2 is 5 slides with 1 reference.
ZIP chosen: 60614
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