BUS 475 Strategic Plan Part-I, II, III, Final and Presentation

BUS 475 Strategic Plan (4 papers and 1 presentation)

BUSINESS: CARIBBEAN RESTAURANT

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Part-I: Conceptualize Business
Write a 1,150- to 1,400-word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Please do not write about an existing business. Create a new business and include the following: My new business I discussed is a Caribbean Restaurant in Orlando, FL

•Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

•Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.

•Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
•Analyze how the vision, mission, and values guide the organization’s strategic direction.

•Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.

Part-II: SWOTT Analysis
• Resources: University library, Internet

• Conduct an internal and external environmental analysis for your proposed business.
( Orlando Caribbean restaurant)

Create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. From the lists below, your SWOTT should identify at least, if not more, three primary strengths, three weaknesses, three opportunities, and three threats or trends.

External forces and trends considerations:
• Legal and regulatory
• Global
• Economic
• Technological
• Innovation
• Social
• Environmental
• Competitive analysis

Internal forces and trends considerations:

• Strategy
• Structures
• Processes and systems
• Resources
• Goals
• Strategic capabilities
• Culture
• Technologies
• Innovations
• Intellectual property
• Leadership

Write a 1,400-1,750-word synopsis in which you analyze at least seven of the forces from the lists above. Your analysis must include the following:

• Include economic as well as legal and regulatory forces and trends.
• Critique how well the organization adapts to change
• Analyze the supply chain operations of the organization.
• Identify issues and/or opportunities:
• Identify the major issues and or opportunities that the company faces based on your analysis above.
• Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.



Part-III: Balanced Scorecard Assignment

Develop the strategic objectives for your business in the format of a Balanced Scorecard. The strategic objectives are measures of attaining your vision and mission. As you develop them consider the vision, mission, and values for your business and the outcomes of your SWOTT analysis. Be sure to consider all of the following four quadrants of the Balanced Scorecard when developing your strategic objectives:
Shareholder Value or Financial Perspective, includes strategic objectives in areas such as:
Market share
Revenues and costs
Profitability
Competitive position

Customer Value Perspective, includes strategic objectives in areas such as:
Customer retention or turnover
Customer satisfaction
Customer value

Process or Internal Operations Perspective, includes strategic objectives in areas such as:
Measure of process performance
Productivity or productivity improvement
Operations metrics

Learning and Growth (Employee) Perspective, includes strategic objectives in areas such as:
Employee satisfaction
Employee turnover or retention
Level of organization capability
Nature of organization culture or climate
Technological innovation

•Develop at least two strategic objectives for each of the following four balanced scorecard areas identified above (Financial, Customer, Process, Learning and Growth). Your objectives should be selected, in part, based on an evaluation of a number of potential alternatives to the issues and/or opportunities identified in the SWOTT Analysis paper and table you completed last Week. Base your solutions on a ranking of alternative solutions that includes an identification of potential risks and mitigation plans, and a stakeholder analysis that includes mitigation and contingency strategies. You should also incorporate the ethical implications of your solutions into your selection.

•For each strategic objective, develop a metric and target using a balanced scorecard format. (For example, a strategic objective in the shareholder or Financial Perspective is to increase market share. A metric to actually measure this strategic objective of market share increase is, "The percentage of increase in market share." The target is the specific number to be achieved in a particular time period. The target for the metric of "Increase market share" could be "Increase market share by 2% for each of the next 3 years" of an increase of 2% per year for 3 years.)

Write a 900- to 1,050-word summary that explains your critical thinking on how you derived your objectives from your vision, mission, values, and SWOTT analysis.

Final: Final Strategic Plan and Presentation

Resources: Vision, mission, values, SWOTT analysis, balanced scorecards, and communication plan

Write a 700- to 1,050-word section for your strategic plan in which you add your strategies and tactics to implement and realize your strategic objectives, measures, and targets. Include marketing and information technology strategies and tactics. Develop at least three methods to monitor and control your proposed strategic plan, being sure to analyze how the measures will advance organizational goals financially and operationally. Finally, recommend actions needed to address ethical, legal, and regulatory issues faced by the organization, and how they can improve corporate citizenship.

Combine your completed strategic plan. This includes the vision, mission, values, SWOTT analysis, balanced scorecard, and communication plan. Your consolidated final strategic plan should be 2,800 to 4,200 words in length.

Prepare three to five Microsoft® PowerPoint® slides in which you briefly outline the vision, mission, values, and balanced scorecard that you have developed for your business.

Answer includes final strategic plan 4200 words and presentation with speaker's note 6 slides.



BUSINESS: CARIBBEAN RESTAURANT

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