Case Study 1:
Baidu: Beating Google at Its Game
Read the case
study located on page 16 of the section titled Case Studies in your
textbook and prepare a 3- to 4-page report in a Microsoft Word document, based
on the following situation:
At the
conclusion of Baidu's final strategic planning session, Robin Li (Cofounder,
Chairman, and CEO) assigned you to prepare a written report and announcement
that would be presented to the company's shareholders and included in a public
statement. The purpose of the report is to summarize the strategic direction
for Baidu moving forward and to highlight key decisions made to exploit the
company's capabilities, address competitive realities, maximize performance,
and secure a long-term position for the company.
Your report
should address the following key strategic issues:
- Summarize Baidu's current
strengths, weaknesses, opportunities, and threats (SWOT).
- Define the company's strategic
goals.
- Discuss the characteristics of
Baidu's competitive landscape and the need for strategic flexibility.
- Considering the company's current
situation, summarize the strategic direction Li has decided to pursue.
- Explain how this strategy will
stand up against the competition and conditions in the industry.
- Discuss the uncertainties and
risks of doing business in different regions throughout the world.
- Discuss the elements and
objectives of Baidu's cooperative strategy. What potential risks can
interfere with achievement of immediate and long-term strategic goals? How
should Baidu protect itself to sustain success?
Get your
answer from: http://homework.ecrater.com/p/19950485/mgt4070-w3-a2-case-1-baidu
