This assignment
comprises of two case studies.
- Case Study 1: Blockbuster Acquires Movielink:
A Growth Strategy
- Case Study 2: Under Armour: Working to Stay on
Top of Its Game
Case Study 1:
Blockbuster Acquires Movielink: A Growth Strategy
Read the case
study located on page 72 of the section titled Case Studies in your
textbook and prepare a 3- to 4-page report in a Microsoft Word document, based
on the following situation:
As the
investment community watches to see if Blockbuster will be able to sustain a
double-digit growth rate under the new direction, the CEO is reviewing his
actions as the strategic leader of Blockbuster over the past couple of years.
The CEO has asked you to analyze the effects that his decisions have had on the
company and to make suggestions to enhance their impact on the organization.
Your report
should address the following key strategic issues:
- Define and discuss some of the
steps taken by the CEO to demonstrate that Blockbuster is not overly
dependent on acquisitions to fuel the company's growth.
- Contrasting previous CEO
leadership with the latest CEO, what results are expected as the
organizational culture evolves under the latest CEO's direction?
- Outline suggestions to further
stimulate strategic entrepreneurship (internal innovation) at Blockbuster.
- Suggest other recommendations you
can make to improve the latest CEO's effectiveness and drive performance
results to meet stakeholder expectations.
Case Study 2:
Under Armour: Working to Stay on Top of Its Game
Read the case
study located on page 410 of the section titled Case Studies in your
textbook and prepare a 3- to 4-page report in a Microsoft Word document, based
on the following situation. You could append this report to the report you
prepared for Case study 1.
You are
scheduled to interview with the Board of Directors for the open Chief Operating
Officer position at Under Armour. To fill such a key executive role at the
company, you know Jeffries will expect you to be completely familiar with the
specialty retail industry environment and to have fully researched the internal
conditions at Under Armour.
In addition, to
really stand out, you will need to offer solutions to the most pressing
competitive and strategic issues facing the company.
With the
meeting just days ahead, you decide to sit down and review your notes on the
following key discussion points:
- Outline the greatest environmental
threats that have immediate implications for Under Armour.
- Discuss the greatest opportunities
available in the marketplace for Under Armour to pursue?
- Explain Under Armour's greatest
organizational strengths and weaknesses?
- Outline how can Under Armour's
strengths be used to deflect environmental threats and take advantage of
opportunities to further the company's success in the industry?
- State what can be done to overcome
the company's weaknesses?
Support your
responses with examples.
Cite any
sources in APA format.
Get Answer From: http://homework.ecrater.com/p/19950511/mgt4070-w4-a2-case-studies
