***************** BM350 Case-11 Harley Davidson******************
BM350 Marketing Management
Directions: Your response should be a minimum of one (1) single-spaced
page to a maximum of two (2) pages in length; refer to the "Assignment
Format" page for specific format requirements. Case 11:
harleydavidson.com and the Global Motorcycle Industry (pp. 354-358) This
case discusses the success of Harley-Davidson and reviews its global
position in 1998. It discusses the company's initiatives that continued a
thirteen-year record of growth in revenues and earnings. The company
had a phenomenal 74 percent increase in the value of the firm in 1998
alone. It offers market share and sales information for global
competitors in three regions, North America, Europe, and Asia/Pacific,
and briefly discusses the product offerings of competitors including
BMW, Honda, Kawasaki, Suzuki, and Yamaha. The case has been kept
relatively short since the Web sites for Harley and its competitors
contain abundant additional information. The major objective of the case
is to get you to visit these Web sites, compare them, and evaluate them
as strategic marketing tools
Questions
1. Why is the Internet a particularly good promotion medium for Harley-Davidson? Discuss at least three (3) reasons. (55 points)
2. What different roles could Harley-Davidson’s Web site play for Harley
owners, for people shopping for a motorcycle, and for people just
interested in motorcycles in general? (45 points)
*********************** BM350 Case-22 Cowgirl Chocolates ***************
Case 22: Cowgirl Chocolates (pp. 488-500)
Marilyn Lysohir, an internationally celebrated ceramic artist, started
Cowgirl Chocolates to provide some funding support for a yearly
published arts magazine, High Ground, that she and her husband, Ross
Coates, started in 1995. Her love of chocolates and hot and spicy foods
spurred the idea of making hot and spicy chocolates to be sold in
creative, artistic tins and packaging, which she labeled Cowgirl
Chocolates. Her small business, begun in 1997, had won a number of
awards in fiery food competitions. While Cowgirl Chocolates had grown
steadily over its four years in business, it still had only generated
$30,000 in sales revenue in 2000, which was not enough to cover
expenses. Marilyn had drained much of her personal savings to keep
Cowgirl Chocolates in business. Her cash accounting methods and record
keeping were not very sophisticated although she seemed to have a good
sense of her costs in production and raw materials and the packaging.
However, Marilyn had taken a shotgun approach to most of her marketing
efforts and had tried a number of activities to increase product demand.
She allowed herself to make one risky financial move each year in her
pursuit of profitability and increased sales. She had just made her one
risky move for year 2001: She had taken out a full-page ad in Chile
Pepper magazine for $3,000.
Questions
1. The suggested retail price and wholesale prices of Cowgirl
Chocolates products are displayed in Exhibit 2 (p. 491) along with the
product and packaging costs. Based on this information, discuss the
relative merits of using a cost-based, demand-based, and
competition-based pricing method. (50 points)
2. What are four (4) options that Cowgirl Chocolates may consider as far as pricing? What would you recommend? (50 points)
************ BU450 Leadership Skills Assignment-4 charismatic leadership **********
BU450 Leadership Skills
Directions: Your response should be a minimum of one (1) single-spaced
page to a maximum of two (2) pages in length; refer to the "Assignment
Format" page for specific format requirements.
Part A: What is charismatic leadership?
Part B: Explain what is meant by the statement that charismatic leaders
use active impression management with their followers to support their
image. Provide and elaborate on one example.
Part C: Why is charismatic leadership considered a double-edged sword that requires careful monitoring to avert abuse?
********** BU450 Assignment-7 Leadership Skills Delegation *****************
BU450 Leadership Skills
Directions: Your response should be a minimum of one (1) single-spaced
page to a maximum of two (2) pages in length; refer to the "Assignment
Format" page for specific format requirements.
Part A: List and define five (5) potential benefits of delegation.
Part B: List and describe the seven (7) guidelines for good delegation.
Part C: Discuss why one of the major complaints of subordinates
regarding delegation is the issue of dumping. Offer an example of a
personal experience or observation of dumping taking place.
********* BU470 Strategic Management Assignment-03 Timber King **********
Directions: Sources must be cited in APA format. Your response should be
a minimum of (1) single-spaced page to a maximum of (2) pages in
length; refer to the "Assignment Format" page for specific format
requirements.
Timber King is a new Midwest company in the portable saw mill industry.
You have been asked to give Edward Perry, Timber King’s new CEO, general
advice and guidelines to assist him in doing an external analysis of
the portable saw mill industry.
Part A: Explain three benefits of conducting an external analysis.
Part B: Educate Mr. Perry on some of the challenges of conducting an external analysis.
Part C: Explain the two perspectives on the environment.
Part D: Explain the primary responsibility of Mr. Perry’s managers in conducting external analysis.
****** BU470 Strategic Management Assignment-07 Terry Wilson ******************
Assignment-7
Terry Wilson, a seasoned marketing veteran, has recently decided to
explore growth options for Tuscan Treasures, an importer of Italian
furniture. Profits are declining and Mr. Wilson must decide whether to
downsize or expand to improve the situation. You have been asked to
advise Mr. Wilson on which growth strategy would best aid Tuscan
Treasures should he chose that route. You have also been asked to
provide Mr. Wilson with a better understanding of why profits have been
down recently, including possible causes of the decline. He also wants
to know what he would need to do if he decides to downsize he operation.
Part A: Provide Mr. Wilson with three possible growth strategies.
Part B: What are the possible causes of his company’s decline?
Part C: What are some recommendations for handling a downsizing?
****** BU480 eBusiness Strategy Assignment-4 Internet effect on planning ************
BU480 eBusiness Strategy
Directions: Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length;
Explain the Internet’s effects on planning by how it influences 1) the
motivation for planning, 2) the processes for planning, and 3) the
outcomes of planning. Be sure to give complete explanations of each
effect, using examples in your discussion.
******* BU480 eBusiness Strategy Assignment-7 B2B Exchange ***********
BU480 eBusiness Strategy
Directions: Your response should be a minimum of one (1) single-spaced
page to a maximum of two (2) pages in length; refer to the "Assignment
Format" page for specific format requirements.
Describe each of the three (3) business-to-business (B2B) exchanges.
For each exchange type, discuss how the Internet acts as a resource in
the exchange.
********* BU490 Business Ethics Assignment-3 Six steps *********
BU490 Business Ethics
Directions: Your response should be a minimum of one (1) single-spaced
page to a maximum of two (2) pages in length; refer to the "Assignment
Format" page for specific format requirements.
What are the six steps that a board of an organization can take to become effective?
****** BU490 Business Ethics Assignment-6 Business ethics-electronic monitoring ******
BU490 Business Ethics
Directions: Your response should be a minimum of one (1) single-spaced
page to a maximum of two (2) pages in length; refer to the "Assignment
Format" page for specific format requirements.
Discuss the employer and employee position on electronic monitoring at the workplace.
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