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Subject: Cases and Assignments- Complete.zip
| ***************** BM350 Case-11 Harley Davidson****************** BM350 Marketing Management Directions: Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the "Assignment Format" page for specific format requirements. Case 11: harleydavidson.com and the Global Motorcycle Industry (pp. 354-358) This case discusses the success of Harley-Davidson and reviews its global position in 1998. It discusses the company's initiatives that continued a thirteen-year record of growth in revenues and earnings. The company had a phenomenal 74 percent increase in the value of the firm in 1998 alone. It offers market share and sales information for global competitors in three regions, North America, Europe, and Asia/Pacific, and briefly discusses the product offerings of competitors including BMW, Honda, Kawasaki, Suzuki, and Yamaha. The case has been kept relatively short since the Web sites for Harley and its competitors contain abundant additional information. The major objective of the case is to get you to visit these Web sites, compare them, and evaluate them as strategic marketing tools Questions 1. Why is the Internet a particularly good promotion medium for Harley-Davidson? Discuss at least three (3) reasons. (55 points) 2. What different roles could Harley-Davidson's Web site play for Harley owners, for people shopping for a motorcycle, and for people just interested in motorcycles in general? (45 points) *********************** BM350 Case-22 Cowgirl Chocolates *************** Case 22: Cowgirl Chocolates (pp. 488-500) Marilyn Lysohir, an internationally celebrated ceramic artist, started Cowgirl Chocolates to provide some funding support for a yearly published arts magazine, High Ground, that she and her husband, Ross Coates, started in 1995. Her love of chocolates and hot and spicy foods spurred the idea of making hot and spicy chocolates to be sold in creative, artistic tins and packaging, which she labeled Cowgirl Chocolates. Her small business, begun in 1997, had won a number of awards in fiery food competitions. While Cowgirl Chocolates had grown steadily over its four years in business, it still had only generated $30,000 in sales revenue in 2000, which was not enough to cover expenses. Marilyn had drained much of her personal savings to keep Cowgirl Chocolates in business. Her cash accounting methods and record keeping were not very sophisticated although she seemed to have a good sense of her costs in production and raw materials and the packaging. However, Marilyn had taken a shotgun approach to most of her marketing efforts and had tried a number of activities to increase product demand. She allowed herself to make one risky financial move each year in her pursuit of profitability and increased sales. She had just made her one risky move for year 2001: She had taken out a full-page ad in Chile Pepper magazine for $3,000. Questions 1. The suggested retail price and wholesale prices of Cowgirl Chocolates products are displayed in Exhibit 2 (p. 491) along with the product and packaging costs. Based on this information, discuss the relative merits of using a cost-based, demand-based, and competition-based pricing method. (50 points) 2. What are four (4) options that Cowgirl Chocolates may consider as far as pricing? What would you recommend? (50 points) ************ BU450 Leadership Skills Assignment-4 charismatic leadership ********** BU450 Leadership Skills Directions: Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the "Assignment Format" page for specific format requirements. Part A: What is charismatic leadership? Part B: Explain what is meant by the statement that charismatic leaders use active impression management with their followers to support their image. Provide and elaborate on one example. Part C: Why is charismatic leadership considered a double-edged sword that requires careful monitoring to avert abuse? ********** BU450 Assignment-7 Leadership Skills Delegation ***************** BU450 Leadership Skills Directions: Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the "Assignment Format" page for specific format requirements. Part A: List and define five (5) potential benefits of delegation. Part B: List and describe the seven (7) guidelines for good delegation. Part C: Discuss why one of the major complaints of subordinates regarding delegation is the issue of dumping. Offer an example of a personal experience or observation of dumping taking place. ********* BU470 Strategic Management Assignment-03 Timber King ********** Directions: Sources must be cited in APA format. Your response should be a minimum of (1) single-spaced page to a maximum of (2) pages in length; refer to the "Assignment Format" page for specific format requirements. ****** BU470 Strategic Management Assignment-07 Terry Wilson ****************** Assignment-7 Terry Wilson, a seasoned marketing veteran, has recently decided to explore growth options for Tuscan Treasures, an importer of Italian furniture. Profits are declining and Mr. Wilson must decide whether to downsize or expand to improve the situation. You have been asked to advise Mr. Wilson on which growth strategy would best aid Tuscan Treasures should he chose that route. You have also been asked to provide Mr. Wilson with a better understanding of why profits have been down recently, including possible causes of the decline. He also wants to know what he would need to do if he decides to downsize he operation. ****** BU480 eBusiness Strategy Assignment-4 Internet effect on planning ************ BU480 eBusiness Strategy Directions: Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; Explain the Internet's effects on planning by how it influences 1) the motivation for planning, 2) the processes for planning, and 3) the outcomes of planning. Be sure to give complete explanations of each effect, using examples in your discussion. ******* BU480 eBusiness Strategy Assignment-7 B2B Exchange *********** BU480 eBusiness Strategy Directions: Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the "Assignment Format" page for specific format requirements. Describe each of the three (3) business-to-business (B2B) exchanges. For each exchange type, discuss how the Internet acts as a resource in the exchange. ********* BU490 Business Ethics Assignment-3 Six steps ********* BU490 Business Ethics Directions: Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the "Assignment Format" page for specific format requirements. What are the six steps that a board of an organization can take to become effective? ****** BU490 Business Ethics Assignment-6 Business ethics-electronic monitoring ****** BU490 Business Ethics Directions: Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the "Assignment Format" page for specific format requirements. Discuss the employer and employee position on electronic monitoring at the workplace. *************** BU320C Assignment-05 Marketing of services vs products *********** Explain how the marketing of services differs from the marketing of products, including the four (4) marketing elements that distinguish services from products. Next, discuss six (6) ways that firms can help employees provide better service. Finally, explain the four (4) service gaps identified by the Gaps Model and list two (2) ways to overcome each of the four (4) service gaps. ****************** BU320C Assignment-08 – IMC ************************** Define Integrated Marketing Communications (IMC) and explain the goal of IMC. Also list and describe the seven (7) different components of the communication process. Lastly, discuss at least three (3) factors firms should use as marketing metrics to plan for and measure IMC success. ****************** BZ480 Assignment-4 Globalization and regionalization ***************** BZ480 international management – Assignment-4 Describe the strategies of globalization and regionalization and explain when each strategy can be used effectively. Give examples of successful companies that have followed each strategy. ************** BZ480 Assignment-08 Leadership style in EU ********************* BZ480 Assignment-08 International management ************* BU330 Assignment 04-Park Theater ***************************** Return on Investment and Residual Income *************** BU340 Managerial Finance I Assignment 03 **************** 1. Cyber Security Systems had sales of 3,000 units at $50 per unit last year. The marketing manager projects a 20 percent increase in units volume sales this year with a 10 percent price increase. Returned merchandise will represent 6 percent of total sales. What is your net dollar sales projection for this year? 2. Delsing Plumbing Company has beginning inventory of 14,000 units, will sell 50,000 units for the month, and desires to reduce ending inventory to 40 percent of beginning inventory. How many units should Delsing produce? 3. At the end of January, Higgins Data Systems had an inventory of 600 units, which cost $16 per unit to produce. During February the company produced 850 units at a cost of $19 per unit. If the firm sold 1,100 in February, what was its cost of goods sold (assume LIFO inventory accounting)? 4. Victoria's Apparel has forecast credits sales for the fourth quarter of the year as: 5. The Manning Company has financial statements as shown below, which are representative of the company's historical average. The firm is expecting a 20 percent increase in sales next year, and management is concerned about the company's need for external funds. The increase is sale is expected to be carried out without any expansion of fixed assets, but rather through more efficient asset utilization. In the existing store. Among liabilities, only current liabilities vary directly with sales. Using the percent-of-sales method, determine whether the company has external financing needs, or a surplus of funds. ****************** BU340 Managerial Finance –I ************ BU340 Managerial Finance I ******************** BU440 Managerial Finance II ********************** BU440 Managerial Finance II Directions: Be sure to make an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the "Assignment Format" page for specific format requirements. NOTE: Show all work in arriving at the solutions requested. 1. Discuss four (4) advantages and four (4) disadvantages accruing to a company that is traded in the public securities markets. 2. Garland Corporation has a bond outstanding with a $90 annual interest payment, a market price of $820, and a maturity date in five years. Find the following: a. The coupon rate b. The current rate c. The approximate yield to maturity 3. An investor must choose between two bonds: Bond A pays $92 annual interest, has a market value of $875, and has 10 years to maturity. Bond B pays $82 annual interest, has a market value of $900, and has two years to maturity. a. Compute the current yield on both bonds. b. Based on your computations above, which bond should the investor select? c. A drawback on the current yield is that it does not consider the total life of the bond. For example, the approximate yield to maturity on Bond A is 11.30%. What is the approximate yield to maturity on Bond B? d. Has your answer changed between parts "b" and "c" of this question in terms of which bond to select? Explain. |
