Case Study eBay, Inc.: Bidding for the Future
Read the case study located on page 144 of the section titled Case
Studies in your textbook and prepare a 5- to 6-page report in a
Microsoft Word document, based on the following situation:
The CEO, John Donahoe is preparing to move the company forward. The
company has invited your consulting firm to meet with the new board of
directors and discuss the situation at eBay, Inc.
To familiarize yourself with the client; your first task is to prepare a
background report which analyzes eBay's business environment and
strategy. Your report should include the following:
• Analyse and discuss the external forces and industry conditions that have impacted eBay's performance over the years?
• Analyze and discuss how the internal organization and culture at eBay influence its performance?
• Discuss how eBay has strategically responded to its competitive environment and internal capabilities?
• Identify the causes and consequences of the Board of Directors' ineffectiveness?
• Discuss and highlight other governance weaknesses that have made eBay vulnerable to managerial opportunism?
• Discuss how governance mechanisms at eBay have been used in the past, and what was their effect?
• Discuss the unprecedented maneuvers that were made by eBay stakeholders to overcome internal governance weaknesses?
In your report, you should be able to demonstrate an insightful look at
eBay's situation, make recommendations for establishing effective
governance practices, and support the need for governance mechanisms
despite the appearance of performance success.
Support your responses with examples.
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