76. Analytical CRM applications:
a. provide consolidated data for operational CRM applications.
b. provide customer-facing applications.
c. are based on data warehouses consolidated from operational CRM applications.
d. include tools for marketing automation.
77. How are the Internet and e-commerce causing severe disruption to the existing advertising
business model?
a. New methods of advertising, such as blog advertising, are emerging.
b. Ties between customer and businesses are being rethought.
c. Technology players such as Yahoo! seek to dominate online advertising and expand into
offline ad brokerage.
d. The market entry costs for online advertising services are extremely low.
78. Information density refers to the:
a. total amount and quality of information available to all market participants.
b. total amount and quantity of information delivered to consumers by merchants.
c. richness, complexity and content of a message.
d. amount of information available to reduce price transparency.
79. Digital goods are goods that are:
a. delivered digitally.
b. sold over digital networks.
c. used with digital equipment.
d. produced digitally.
80. In a phenomenon called ________, some argue that large numbers of people can make better
decisions about a wide range of topics or products than a single person or even a small
committee of experts.
a. crowdsourcing
b. the wisdom of crowds
c. outsourcing
d. social networking
81. Netflix's public announcement of a reward for a technology solution to its movie
recommendation system is an example of:
a. crowdsourcing.
b. behavioral targeting.
c. long-tail marketing.
d. prediction markets.
82. In the United States, m-commerce:
a. now represents a major fraction of total e-commerce transactions.
b. is still in its infancy.
c. is growing slowly.
d. has become widely adopted.
83. What type of knowledge management system did Canadian Tire implement in order to improve
the communications with dealers?
a. Knowledge network system
b. Digital asset management system
c. Learning management system
d. Content management system
84. Changing organizational behavior by sensing and responding to new experience and
knowledge is called:
a. organizational learning.
b. change management.
c. the knowledge value chain.
d. knowledge networking.
85. Fuzzy logic is a type of:
a. business intelligence.
b. intelligent technique.
c. neural network.
d. data mining.
86. Once a knowledge taxonomy is developed, documents are all ________ with the proper
classification.
a. tagged
b. referenced
c. linked
d. tupled
87. An inference engine is:
a. a strategy for searching the rule base in case-based reasoning.
b. a strategy used to search through the rule base in an expert system by forward chaining
or backward chaining.
c. a method of organizing expert system knowledge into chunks.
d. the programming environment of an expert system.
88. The type of decision that can made by following a definite procedure is called a(n) ________
decision.
a. structured
b. semistructured
c. procedural
d. unstructured
89. As discussed in the chapter text, the three main reasons that investments in information
technology do not always produce positive results are:
a. information quality, information integrity, and information accuracy.
b. management support, technical logistics, and user compliance.
c. organization, environment, culture.
d. information quality, organizational culture, and management filters.
90. Which of the following is a disadvantage of high-velocity, automated decision-making
systems?
a. Inability to handle structured decisions
b. Inability to handled semi-structured decisions
c. Inability to handle high volumes of decisions
d. Inability to control themselves and respond to new environments
91. The information system used by Caesar's Entertainment, which combines data from internal
TPS with information from financial systems and external sources to deliver reports such as
profit-loss statements, impact analyses, is an example of:
a. CDSS.
b. MIS.
c. DSS.
d. ESS.
92. ________ are visual tools for presenting performance data in a BI system.
a. Scenarios and models
b. Reports and the drill-down feature
c. Paramaterized reports
d. Dashboards and scorecards
93. The four kinds of structural organizational change enabled by IT, in order from least to most
risky, are:
a. rationalization, automation, reengineering, and paradigm shift.
b. automation, redesigning, restructuring, and paradigm shift.
c. automation, rationalization, reengineering, and paradigm shift.
d. rationalization, automation, reengineering, and redesigning.
94. What is the greatest barrier to successful business process change?
a. usability of implemented solution
b. selecting the correct process to change
c. ineffective project management
d. organizational culture
95. Compared to the use of proprietary components, Web services promise to be less expensive
and less difficult to implement because of:
a. their ability to integrate seamlessly with legacy systems.
b. the ability to reuse Web services components.
c. the ubiquity of the Internet.
d. the use of universal standards.
96. ________ development focuses on rapid delivery of working software by breaking a large
project into a series of small sub-projects that are completed in short periods of time using
iteration and continuous feedback.
a. Agile
b. Object-oriented
c. Rapid application
d. Joint application
97. On average, private sector IT projects underestimated budget and delivery time of systems by
________ percent.
a. 60
b. 40
c. 30
d. 50
98. At the top of the management structure for information systems projects in a large company
is:
a. the corporate strategic planning group.
b. the CIO.
c. the IS steering committee.
d. project management.
99. A road map indicating the direction of systems development, the rationale, the current
systems, new developments to consider, the management strategy, the implementation plan,
and the budget is called a(n):
a. information systems plan.
b. portfolio analysis.
c. enterprise analysis.
d. project plan.
100. Which method would you use is used to develop risk profiles for a firm's information system
projects and assets?
a. CSF
b. scoring model
c. portfolio analysis
d. information systems plan
a. provide consolidated data for operational CRM applications.
b. provide customer-facing applications.
c. are based on data warehouses consolidated from operational CRM applications.
d. include tools for marketing automation.
77. How are the Internet and e-commerce causing severe disruption to the existing advertising
business model?
a. New methods of advertising, such as blog advertising, are emerging.
b. Ties between customer and businesses are being rethought.
c. Technology players such as Yahoo! seek to dominate online advertising and expand into
offline ad brokerage.
d. The market entry costs for online advertising services are extremely low.
78. Information density refers to the:
a. total amount and quality of information available to all market participants.
b. total amount and quantity of information delivered to consumers by merchants.
c. richness, complexity and content of a message.
d. amount of information available to reduce price transparency.
79. Digital goods are goods that are:
a. delivered digitally.
b. sold over digital networks.
c. used with digital equipment.
d. produced digitally.
80. In a phenomenon called ________, some argue that large numbers of people can make better
decisions about a wide range of topics or products than a single person or even a small
committee of experts.
a. crowdsourcing
b. the wisdom of crowds
c. outsourcing
d. social networking
81. Netflix's public announcement of a reward for a technology solution to its movie
recommendation system is an example of:
a. crowdsourcing.
b. behavioral targeting.
c. long-tail marketing.
d. prediction markets.
82. In the United States, m-commerce:
a. now represents a major fraction of total e-commerce transactions.
b. is still in its infancy.
c. is growing slowly.
d. has become widely adopted.
83. What type of knowledge management system did Canadian Tire implement in order to improve
the communications with dealers?
a. Knowledge network system
b. Digital asset management system
c. Learning management system
d. Content management system
84. Changing organizational behavior by sensing and responding to new experience and
knowledge is called:
a. organizational learning.
b. change management.
c. the knowledge value chain.
d. knowledge networking.
85. Fuzzy logic is a type of:
a. business intelligence.
b. intelligent technique.
c. neural network.
d. data mining.
86. Once a knowledge taxonomy is developed, documents are all ________ with the proper
classification.
a. tagged
b. referenced
c. linked
d. tupled
87. An inference engine is:
a. a strategy for searching the rule base in case-based reasoning.
b. a strategy used to search through the rule base in an expert system by forward chaining
or backward chaining.
c. a method of organizing expert system knowledge into chunks.
d. the programming environment of an expert system.
88. The type of decision that can made by following a definite procedure is called a(n) ________
decision.
a. structured
b. semistructured
c. procedural
d. unstructured
89. As discussed in the chapter text, the three main reasons that investments in information
technology do not always produce positive results are:
a. information quality, information integrity, and information accuracy.
b. management support, technical logistics, and user compliance.
c. organization, environment, culture.
d. information quality, organizational culture, and management filters.
90. Which of the following is a disadvantage of high-velocity, automated decision-making
systems?
a. Inability to handle structured decisions
b. Inability to handled semi-structured decisions
c. Inability to handle high volumes of decisions
d. Inability to control themselves and respond to new environments
91. The information system used by Caesar's Entertainment, which combines data from internal
TPS with information from financial systems and external sources to deliver reports such as
profit-loss statements, impact analyses, is an example of:
a. CDSS.
b. MIS.
c. DSS.
d. ESS.
92. ________ are visual tools for presenting performance data in a BI system.
a. Scenarios and models
b. Reports and the drill-down feature
c. Paramaterized reports
d. Dashboards and scorecards
93. The four kinds of structural organizational change enabled by IT, in order from least to most
risky, are:
a. rationalization, automation, reengineering, and paradigm shift.
b. automation, redesigning, restructuring, and paradigm shift.
c. automation, rationalization, reengineering, and paradigm shift.
d. rationalization, automation, reengineering, and redesigning.
94. What is the greatest barrier to successful business process change?
a. usability of implemented solution
b. selecting the correct process to change
c. ineffective project management
d. organizational culture
95. Compared to the use of proprietary components, Web services promise to be less expensive
and less difficult to implement because of:
a. their ability to integrate seamlessly with legacy systems.
b. the ability to reuse Web services components.
c. the ubiquity of the Internet.
d. the use of universal standards.
96. ________ development focuses on rapid delivery of working software by breaking a large
project into a series of small sub-projects that are completed in short periods of time using
iteration and continuous feedback.
a. Agile
b. Object-oriented
c. Rapid application
d. Joint application
97. On average, private sector IT projects underestimated budget and delivery time of systems by
________ percent.
a. 60
b. 40
c. 30
d. 50
98. At the top of the management structure for information systems projects in a large company
is:
a. the corporate strategic planning group.
b. the CIO.
c. the IS steering committee.
d. project management.
99. A road map indicating the direction of systems development, the rationale, the current
systems, new developments to consider, the management strategy, the implementation plan,
and the budget is called a(n):
a. information systems plan.
b. portfolio analysis.
c. enterprise analysis.
d. project plan.
100. Which method would you use is used to develop risk profiles for a firm's information system
projects and assets?
a. CSF
b. scoring model
c. portfolio analysis
d. information systems plan
