Introduction, Conclusion, and the Integrated Marketing Communications Mix, including:
• Overview of integrated marketing communications
• Promotion Mix Strategy - explain if you will use a push or pull strategy or both and why
• Message Strategy - decide what general message will be communicated to your target market across all promotional tools
• Promotion Mix - choose at least three (3) promotional tools (advertising, sales promotion, personal selling, public relations or direct marketing). For each include:
o Why this promotional tool was chosen.
o Which forms of the promotional tool you will use and why (for example, in advertising you can use TV, radio, magazine, etc. and in direct marketing you can use direct mail, telemarketing, catalogs, etc.).
o Discussion of how your message strategy will be implemented using this promotional tool and the execution style.
Your report MUST include a reference list. All research should be cited in the body of the paper.
Product: Laundry detergent
6 pages with 3 references.
• Overview of integrated marketing communications
• Promotion Mix Strategy - explain if you will use a push or pull strategy or both and why
• Message Strategy - decide what general message will be communicated to your target market across all promotional tools
• Promotion Mix - choose at least three (3) promotional tools (advertising, sales promotion, personal selling, public relations or direct marketing). For each include:
o Why this promotional tool was chosen.
o Which forms of the promotional tool you will use and why (for example, in advertising you can use TV, radio, magazine, etc. and in direct marketing you can use direct mail, telemarketing, catalogs, etc.).
o Discussion of how your message strategy will be implemented using this promotional tool and the execution style.
Your report MUST include a reference list. All research should be cited in the body of the paper.
Product: Laundry detergent
6 pages with 3 references.
