• An overview of distribution channels:
o Channel Levels: Direct versus Indirect Distribution
o Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems
• Analyze your target market's needs. Explain what you know about your target market and what they want from a channel of distribution.
• Determine which channel members you will use and explain why (Indirect: retailer, wholesaler, dealer, manufacturer's rep, etc. Direct: catalog, telephone, sales force, etc.)
• Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution)
• Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system)
Product: Laundry detergent
3 pages with 2 references
o Channel Levels: Direct versus Indirect Distribution
o Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems
• Analyze your target market's needs. Explain what you know about your target market and what they want from a channel of distribution.
• Determine which channel members you will use and explain why (Indirect: retailer, wholesaler, dealer, manufacturer's rep, etc. Direct: catalog, telephone, sales force, etc.)
• Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution)
• Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system)
Product: Laundry detergent
3 pages with 2 references
