1. When would a firm choose to operate on a transnational basis? Under what circumstances would a firm use a localization strategy? When would an international strategy be employed? Support your answers with examples.
2. How do the 4 Ps of marketing differ in a global business environment? Give examples from your own organization or one you are familiar with.
2. How do the 4 Ps of marketing differ in a global business environment? Give examples from your own organization or one you are familiar with.
