Need to communicate to AirWays' market segment the key benefits that make the company distinct from the competition. In addition, you need to announce the improvements in the delivery of the services by the company. While AirWays has a limited communications budget, the chief marketing officer (CMO) wants to allocate the money in the most effective way.
Write an IMC strategy that includes the following:
• An advertisement featuring the new (improved) services and containing the following elements:
o Headline
o Subheadline
o Brand positioning statement (created in W4: Assignment 3)
o Artwork
o Layout
• A brief identifying and supporting both traditional and nontraditional channels to carry the advertisement
Create your IMC strategy and brief in a 3- to 4-page Microsoft Word document.
On a separate page, cite any sources using the APA format.
Save your document as SU_MBA6011_W5_A3_LastName_FirstInitial.doc.
Write an IMC strategy that includes the following:
• An advertisement featuring the new (improved) services and containing the following elements:
o Headline
o Subheadline
o Brand positioning statement (created in W4: Assignment 3)
o Artwork
o Layout
• A brief identifying and supporting both traditional and nontraditional channels to carry the advertisement
Create your IMC strategy and brief in a 3- to 4-page Microsoft Word document.
On a separate page, cite any sources using the APA format.
Save your document as SU_MBA6011_W5_A3_LastName_FirstInitial.doc.
