Question 1
The zeitgeist refers to which of the following?
A. How a society is currently segmented
B. What is currently happening within a culture
C. How consumers are reacting to marketing efforts
D. How marketing influences culture
Question 2
Franchising is a form of :
A. importing.
B. contract manufacturing.
C. licensing.
D. joint venture.
Question 3
The euro is the currency used by:
A. NAFTA.
B. CAFTA-DR.
C. the EU.
D. the WTO.
Question 4
When the value of a country's imports exceeds the value of its exports, the country has a(n):
A. industrial economy.
B. exchange control.
C. trade surplus.
D. trade deficit.
Question 5
Ralph Nader is most closely associated with which of the following?
A. The consumerism movement of the 1960s
B. The consumerism movement of the early 1900s
C. The current environmentalism movement
D. Green marketing
Question 6
Kyrgyzstan is a small, poor, mountainous country with a predominantly agricultural economy. Cotton, wool, and meat are the main agricultural products and exports. Fifty-one percent of the population lives in poverty. Kyrgyzstan is an example of a(n):
A. BRIC country.
B. subsistence economy.
C. industrializing country.
D. raw materials exporting economy.
Question 7
The Consumer Bill of Rights includes the right to receive a fair settlement of just claims, including compensation for misrepresentation, shoddy goods, or unsatisfactory services. This is known as the right to:
A. consumer education.
B. satisfaction of basic needs.
C. redress.
D. be heard.
Question 8
Monica Carey is a conscientious marketing manager. Sometimes it is unclear what decisions to make when she and her staff are faced with moral dilemmas. Monica and other managers could create broad guidelines that everyone in the organization must follow in the form of a(n):
A. business mission.
B. business vision.
C. social marketing statement.
D. ethics code.
Question 9
Which of the following BEST explains why the United States government regulates marketers' anticompetitive behavior?
A. To ensure consumer safety
B. To ensure public safety
C. To promote the welfare of the country's economic system
D. To control the country's economic system
Question 10
Environmental sustainability involves both __________ and __________.
A. promoting the long-term well-being of the earth; achieving a company's financial objectives
B. promoting the long-term well-being of the earth; improving the rights of consumers
C. improving the rights of consumers; adopting a policy of corporate social responsibility
D. achieving a company's financial objectives; adopting a policy of corporate social responsibility
Question 11
Which of the following cultural values refers to how comfortable individuals are with participating in decision making regardless of their position?
A. Uncertainty avoidance
B. Power distance
C. Individualism versus collectivism
D. Masculinity versus femininity
Question 12
Of the following presidents, who is MOST closely associated with the Consumer Bill of Rights?
A. Ronald Reagan
B. Jimmy Carter
C. John F. Kennedy
D. George W. Bush
Question 13
Trading firms that work out elaborate deals in which they trade or barter their products with one another or even supply goods in return for tax breaks from the local government are using:
A. bribery.
B. privatization.
C. zero-sum games.
D. countertrade.
Question 14
The __________, a United States regulatory agency, enforces laws and regulations concerning foods, drugs, cosmetics, and veterinary products. Marketers of pharmaceuticals must get approval from this agency before introducing products to the market.
A. Food and Drug Administration
B. Environmental Protection Agency
C. Federal Communications Commission
D. Federal Trade Commission
Question 15
__________ are rules or orders carrying the force of law that are issued by an official government agency.
A. Ethics
B. Regulations
C. Customs
D. Tariffs
Question 16
Which of the following is LEAST closely associated with corporate social responsibility?
A. Sustainability
B. The triple bottom line
C. Marketing ethics
D. Globalization
Question 17
Which of the following BEST describes a country that is actively engaged in international trade and has robust manufacturing, service, and financial sectors?
A. Subsistence economy
B. Raw materials exporting economy
C. Industrializing economy
D. Industrial economy
Question 18
Which of the following factors would most likely push a company to decide NOT to pursue a global marketing strategy?
A. The company's home market is stagnant.
B. The company would have to redesign its products.
C. The company needs to counterattack international competitors in its home markets.
D. Foreign markets present higher profit opportunities.
Question 19
In most cases, which of the following is true about a subsistence economy?
A. It has an agrarian society.
B. It is by definition landlocked.
C. It has a viable middle class.
D. It has high literacy levels.
Question 20
Members of which two of the five core groups in the American market for environmentally and socially responsible products would be MOST likely to pay a price premium for products that are certified organic?
A. LOHAS and Conventionals
B. LOHAS and Naturalites
C. Drifters and Conventionals
D. Conventionals and Naturalites
