Question-1
Ralph Nader is most closely associated with which of the following?
A. The consumerism movement of the 1960s
B. The consumerism movement of the early 1900s
C. The current environmentalism movement
D. Green marketing
Question-2
The euro is the currency used by:
A. NAFTA.
B. CAFTA-DR.
C. the EU.
D. the WTO.
Question-3
__________ are rules or orders carrying the force of law that are issued by an official government agency.
A. Ethics
B. Regulations
C. Customs
D. Tariffs
Question-4
The Tim Hortons' chain accounts for more than half of all the donut and coffee stores in Canada. The chain's red-and-white store banners are fixtures in many Canadian communities. In 2001, the first Tim Hortons appeared in the United States through a contractual agreement allowing an independent operation to adopt Tim Hortons' entire way of doing business. This agreement is an example of a(n):
A. direct investment.
B. franchise.
C. contract manufacturer.
D. joint ownership.
Question-5
The __________, a United States regulatory agency, enforces laws and regulations concerning foods, drugs, cosmetics, and veterinary products. Marketers of pharmaceuticals must get approval from this agency before introducing products to the market.
A. Food and Drug Administration
B. Environmental Protection Agency
C. Federal Communications Commission
D. Federal Trade Commission
Question- 6
When the value of a country's imports exceeds the value of its exports, the country has a(n):
A. industrial economy.
B. exchange control.
C. trade surplus.
D. trade deficit.
Question-7
Which of the following advertising situations would LEAST likely be considered puffery?
A. A mother of small children declaring that a packaged meal "rescued my day"
B. A young woman saying that a new abdominal exercise machine was more motivating than her old workout routine
C. A milk advertisement claiming that the calcium in milk promotes healthy bone growth
D. A retired couple drinking a vitamin and protein shake and then saying, "It makes us feel young again"
Question-8
Puffery is a term for a(n):
A. straightforward promotional message.
B. claim of superiority that cannot be proven true or false.
C. emotional appeal to consumers.
D. subliminal appeal to consumers.
Question-9
The zeitgeist refers to which of the following?
A. How a society is currently segmented
B. What is currently happening within a culture
C. How consumers are reacting to marketing efforts
D. How marketing influences culture
Question-10
Which of the following factors would most likely push a company to decide NOT to pursue a global marketing strategy?
A. The company's home market is stagnant.
B. The company would have to redesign its products.
C. The company needs to counterattack international competitors in its home markets.
D. Foreign markets present higher profit opportunities.
Question-11
The Consumer Bill of Rights includes the right to receive a fair settlement of just claims, including compensation for misrepresentation, shoddy goods, or unsatisfactory services. This is known as the right to:
A. consumer education.
B. satisfaction of basic needs.
C. redress.
D. be heard.
Question-12
Which of the following is LEAST closely associated with corporate social responsibility?
A. Sustainability
B. The triple bottom line
C. Marketing ethics
D. Globalization
Question-13
__________ occurs when someone voluntarily offers payment or something of financial value to get an illegal advantage.
A. Privatization
B. Counterfeiting
C. Bribery
D. Jurisdiction
Question-14
Monica Carey is a conscientious marketing manager. Sometimes it is unclear what decisions to make when she and her staff are faced with moral dilemmas. Monica and other managers could create broad guidelines that everyone in the organization must follow in the form of a(n):
A. business mission.
B. business vision.
C. social marketing statement.
D. ethics code.
Question-15
Which of the following BEST describes a country that is actively engaged in international trade and has robust manufacturing, service, and financial sectors?
A. Subsistence economy
B. Raw materials exporting economy
C. Industrializing economy
D. Industrial economy
Question-16
Trading firms that work out elaborate deals in which they trade or barter their products with one another or even supply goods in return for tax breaks from the local government are using:
A. bribery.
B. privatization.
C. zero-sum games.
D. countertrade.
Question-17
Which of the following market entry strategies requires the lowest level of investment from a company?
A. Indirect exporting
B. Direct exporting
C. Joint venture
D. Joint ownership
Question-18
Which of the following BEST explains why the United States government regulates marketers' anticompetitive behavior?
A. To ensure consumer safety
B. To ensure public safety
C. To promote the welfare of the country's economic system
D. To control the country's economic system
Question-19
Members of which two of the five core groups in the American market for environmentally and socially responsible products would be MOST likely to pay a price premium for products that are certified organic?
A. LOHAS and Conventionals
B. LOHAS and Naturalites
C. Drifters and Conventionals
D. Conventionals and Naturalites
Question-20
When the value of a country's exports exceeds the value of its imports, the country has a(n):
A. industrial economy.
B. exchange control.
C. trade surplus.
D. trade deficit.
