BUSN501 Research Paper - The Importance of Customer Service.

Research Paper - Importance of Customer Service

Picking up from your annotated bibliography and outline submitted in earlier weeks, prepare a final research paper on the topic you choose.  The paper should be 2500-3000 words in length and include a cover page and Reference list.  All papers should be submitted in APA format. Please include a minimum of 10 references .

TABLE OF CONTENT

Content

Page No.

Abstract

3

Introduction

4

Literature Review

5

Customer Service and Customer Retention

7

How to provide excellent customer service

7

Common Customer Service Failures

10

Customer Service Reduces Employee Turnover

10

Future of Customer Service

11

Conclusion

12

References

14