| Question 1 | 5 / 5 points |
Which of the following is not one of the unique strategies that have been developed for not-for-profit organizations in order to cope with changing environmental conditions?
Question options:
|
| Cause-related marketing | ||
|
| Not-for-profit marketing alliances | ||
|
| Licensing | ||
|
| Direct investment | ||
| Question 2 | 5 / 5 points | ||
Research on community arts organizations has indicated that Porter's strategies of ________ are utilized.
Question options:
|
| cost leadership, innovation, and focus | ||
|
| differentiation and focus | ||
|
| innovation and focus | ||
|
| cost leadership, differentiation, and focus | ||
| Question 3 | 5 / 5 points | ||
The not-for-profit marketing alliance is an extension of:
Question options:
|
| mergers and acquisitions. | ||
|
| divestment. | ||
|
| cause-related marketing. | ||
|
| licensing. | ||
| Question 4 | 5 / 5 points | ||
Which of these is NOT a characteristic of entrepreneurial ventures?
Question options:
|
| Little impact on industry | ||
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| Innovative practices | ||
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| Pursue opportunities | ||
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| Have growth and profitability as main goals | ||
| Question 5 | 5 / 5 points | ||
Charles Hanson just opened Chuck's Bikes and Trikes, a motorcycle repair facility. Charles has 25 employees even though the repair facility is located in a small rural town. Chuck's Bikes and Trikes is an example of:
Question options:
|
| an entrepreneurial venture. | ||
|
| a small business. | ||
|
| an innovative business. | ||
|
| All of the answer choices are correct. | ||
| Question 6 | 5 / 5 points | ||
Small businesses are independent businesses that have fewer than ________ employees.
Question options:
|
| 100 | ||
|
| 200 | ||
|
| 300 | ||
|
| 500 | ||
| Question 7 | 5 / 5 points | ||
An example of a cause-related NFP is:
Question options:
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| Camp Fire. | ||
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| the University of Minnesota. | ||
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| Save the Whales. | ||
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| Bill and Melinda Gates Foundation. | ||
| Question 8 | 5 / 5 points | ||
A strategic advantage of entrepreneurial ventures/small businesses over large businesses is:
Question options:
|
| economics of scale. | ||
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| flexibility. | ||
|
| marketing options. | ||
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| distribution. | ||
| Question 9 | 5 / 5 points | ||
An alliance in which the not-for-profit organization proposes and initiates the partnership is referred to as:
Question options:
|
| a not-for-profit marketing alliance. | ||
|
| cause-related marketing. | ||
|
| effect-related marketing. | ||
|
| licensing. | ||
| Question 10 | 5 / 5 points | ||
To evaluate strategy, there must be a connection between the evaluation and the ________ of the not-for-profit organization.
Question options:
|
| revenues | ||
|
| goals | ||
|
| objectives (moderate) | ||
|
| goals and objectives | ||
| Question 11 | 5 / 5 points | ||
Small businesses and entrepreneurial ventures are the driving force of change in the process of:
Question options:
|
| market positioning. | ||
|
| strategic positioning. | ||
|
| creative destruction. | ||
|
| competitor interrelationships. | ||
| Question 12 | 5 / 5 points | ||
According to the Global Entrepreneurship Monitor (GEM) 2011 report, there are more than ________ million entrepreneurs in the 54 countries covered.
Question options:
|
| 25 | ||
|
| 36 | ||
|
| 400 | ||
|
| 250 | ||
| Question 13 | 5 / 5 points | ||
All of the following are part of the strategic management process for small businesses except:
Question options:
|
| strategy analysis. | ||
|
| strategy formation. | ||
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| strategy evaluation. | ||
|
| strategy implementation. | ||
| Question 14 | 5 / 5 points | ||
Small businesses account for ________ percent of the private sector output.
Question options:
|
| 10 | ||
|
| 20 | ||
|
| 25 | ||
|
| 50 | ||
| Question 15 | 5 / 5 points | ||
The strategic management process differs for small businesses and entrepreneurial ventures when compared to larger organizations because small businesses and entrepreneurial ventures have:
Question options:
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| inexperienced managers. | ||
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| limited resources. | ||
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| smaller organizational objectives. | ||
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| low growth potential. | ||
| Question 16 | 5 / 5 points | ||
A business that is characterized by innovative strategic practices and which has as its main goals profitability and growth is called:
Question options:
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| a small business. | ||
|
| an entrepreneurial venture. | ||
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| strategically positioned. | ||
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| a cash cow. | ||
| Question 17 | 5 / 5 points | ||
Both public sector and not-for-profit organizations must develop a ________ to ensure their continued existence.
Question options:
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| competitive advantage | ||
|
| strong management pool | ||
|
| lobbying group | ||
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| link with companies | ||
| Question 18 | 5 / 5 points | ||
Chuck Hanson encourages his employees to come with new ideas and ways to do business to replace existing practices. This process is called:
Question options:
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| destructive creativity. | ||
|
| innovation. | ||
|
| creative destruction. | ||
|
| applied creativity. | ||
| Question 19 | 5 / 5 points | ||
A strategic partnership between a not-for-profit organization and a corporate partner is referred to as:
Question options:
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| licensing. | ||
|
| strategic piggybacking. | ||
|
| a not-for-profit marketing alliance. | ||
|
| cause-related marketing. | ||
| Question 20 | 5 / 5 points | ||
All of the following organizations are examples of social service NFPs except:
Question options:
|
| Junior League. |
|
| American Red Cross. |
|
| Mothers Against Drunk Drivers. |
|
| Academy of Management. |
