Read the case for analysis "Aquarius Advertising Agency" on pages 133 through 135 in your textbook. After reading the case study answer the following questions:
(1) Analyze Aquarius with respect to the five contextual variables. How would you describe the environment, goals, culture, size, and technology for Aquarius?
(2) Design a new organization structure that takes into consideration the contextual variables in the case and the information flows.
(3) Would a matrix structure be feasible for Aquarius? Why or why not?
