You are the marketing manager for a video rental chain. You have been asked to define the major competitive spheres within which your company will operate. Respond to the following competitive elements. (30 points) (A 2-page response is required.)
1. Industry
2. Products and Applications
3. Competence
4. Market Segment
5. Vertical
6. Geographical
1. Industry
2. Products and Applications
3. Competence
4. Market Segment
5. Vertical
6. Geographical
