Choose an organization as the focus for the
Strategic Plan, due in Week Six. The organization can be an existing
company, nonprofit organization, religious organization, or governmental
agency. Avoid an organization that is so large that historical data
would be difficult to apply. Firms in the Russell 2000 index may fit
well, whereas firms in the Dow 30 Industrial index probably do not. The
organization can be a start-up that you or a significant other may
create in the future. For a start-up, focus on an entrepreneurial idea
that is of substantive interest, so this project leaves you with
aproduct you may leverage in the future.
Write a paragraph to justify selecting this organization. Include the following:
The organization’s name
The purpose for this organization’s existence
Why this organization is of interest to you
Availability of organizational data: Avoid selecting an existing
organization for which there is no publicly available historical data.
Your facilitator will formally approve this choice, or recommend
reconsideration, prior to your Research Proposal assignment
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