Case
Study—Motorola, Inc.
Read the case
study located on page 225 of the section titled Case Studies in your
textbook and prepare a 3- to 4-page report in a Microsoft Word document
concerning the following situation:
As the end of
the year comes to a close, the CEO is evaluating Motorola's strategic approach
and its ability to produce desired results for the company in the future. The
CEO has asked you to prepare a report assessing the company's current
situation, reviewing its strategy, and making recommendations to maximize
effectiveness.
Your report and
overview should address the following key strategic issues:
- Establish criteria for judging
strategic performance by considering successes and strategies. Use a
balanced scorecard framework to make sure that both financial and
strategic controls are used to assess performance.
- Define the company's core
competencies.
- Determine if the company has a
sustainable competitive advantage. If you determine that a sustainable
advantage exists, support your claim. If you find it lacking, recommend
actions that would secure a sustainable competitive advantage.
- Identify any external
environmental forces that have future strategic implications for Motorola,
Inc.
- Determine if Motorola's business
strategy provides an integrated and coordinated set of commitments and
actions that are based upon the company's core competencies, guides
behavior toward achieving performance goals, and fits existing external
environmental conditions.
- Evaluate Motorola's acquisition
strategy, taking into consideration its integration efforts.
- Evaluate Motorola's strategy and
its use of strategies to achieve company objectives.
- Discuss the company's
organizational structure and if it effectively supports Motorola's
strategy.
- Review the company's vision and
the CEO's efforts to promote strategic entrepreneurship throughout the
organization. What suggestions can you make to stimulate innovation?
