CASE ANALYSIS Graded Project
CASE ANALYSIS
INTRODUCTION You've already examined 14 cases from the textbook website. For this project, you're going to read the Donato's: Finding the New Pizza case and answer the discussion questions. The advertising introducing the NO DOUGH pizza is on the on the website under Video Cases.
PROCEDURE Visit your textbook's website, http://www.mhhe.com/cooper12e, which contains all of the cases provided to supplement your text. To find the cases, do the following:
1. Click Student Edition in the "Online Learning Center" on the left of the page.
2. On the next page, click Cases under "Course-wide Content."
3. Read through the Donato's: Finding the New Pizza case (the direct link is http://tinyurl.com/ljwvfko) and answer the discussion questions.
WRITING GUIDELINES 1. Type your submission, double-spaced, in a standard print font, size 12. Use a
standard document format with 1-inch margins. (Don't use any fancy or cursive fonts.) Your paper should be written in Microsoft Word or a Word-compatible program.
2. Include the following information at the top of your paper:
n Name and complete mailing address
n Student number
n Course title and number (Business Research Methods, BUS 415)
n Research project number (50037300)
3. Read the assignment carefully and answer each question.
4. Be specific. Limit your submission to the questions asked and issues mentioned.
5. Proofread your work carefully. Check for correct spelling, grammar, punctuation, and capitalization.
© PENN FOSTER, INC. 2017 PAGE 3CASE ANALYSIS Graded Project
GRADING CRITERIA The following rubric will be used to grade your project.
Grading Criteria Excellent Good Proficient
Needs Improvement
Content (80 Points) 1. Map the research design used by Donato's for new product development.
2. Evaluate the Wassup meetings as an exploratory methodology to help define there- search question.
3. Evaluate the test market Donatos used. What were its advantages and disadvantages?
4. What measurement scales would you have used on the survey that was part of the in-restaurant product tests?
The student provides clear well thought out answers to the assigned questions that indicate and application of topics covered in the course; ad- dresses the questions in complete thoughts and organized manner; provides support for opinions by properly citing specific information from the text; stays focused on the assigned issues; writes in his or her own words and uses quotation marks to indicate direct quotations.
