Assignment Content
In Week 2, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance.
Select and research a company that is having financial difficulties or is on the brink of bankruptcy.
Review "Where Can I Find a Company's Annual Report and Its SEC Filings?" from Investopedia (See attached document for this short report)
Conduct a strategic analysis of the company's current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
Write a 1,050- to 1,400-word analysis. When writing your analysis, complete the following:
- Evaluate the company's current financial plan, including charts and/or graphs showing financial data from the struggling company and make recommendations for improvement.
- Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
- Create a plan to implement the strategies you selected.
Include APA-formatted in-text citations and a reference page with at least 3 sources.
COMPANY: J. C. Penney Company Inc.
