Post Cereal has agreed to donate up to a specified amount of money to the Boys & Girls Club of America. To trigger the donations, Post Cereal consumers must collect and submit proofs of purchase from specially marked boxes. Post Cereal is hoping that this _______ marketing will increase its cereal sales.
integrated
societal
social-response
cause-related
When cell phone providers joined forces with satellite television producers to bring TV to the telephone, they were using a distribution method called a/an
conventional marketing channel.
corporate VMS.
retailer cooperative
horizontal marketing system.
Peterson Research uncovers the following facts in a recent survey of women: the majority of women do some physical exercise, value the family, attend a religious service regularly, engage in social drinking, hold mostly conservative attitudes, and eat out with the family at least once a week. Peterson Research has just conducted a __________ analysis.
demographic
lifestyle
attitudinal
psychological
A stock trading company that had its offices in the World Trade Center in 2001 could have used a/an _______ to make different assumptions about market events such as future bull markets, bear markets, day trader legislation, dot-com companies driving the market, etc. There is little chance that it would have assumed a deadly terrorist attack.
SWOT analysis
societal audit
industry forecast
scenario analysis
A person who is imaginative, responsible, outgoing, and confident, but sometimes aloof and easily irritated is described as being low in which of the Big Five personality dimensions?
Openness to experience
Conscientiousness
Emotional Stability
Agreeableness
To demonstrate leadership, one must
maintain the status quo.
place planning and administration concerns above followers' concerns.
influence others to create mutually desirable changes.
develop high public visibility.
promoting diversity makes sense because
it's the best way to balance the fact that white male workers still dominate the US workforce.
diverse employees can build better relationships with customers, among many other reasons.
a diverse group tends to reach agreement on decisions more quickly than a homogenous group.
workers from other nations need to get in step with how the US does things.
The storming stage of team development is characterized by
conflict and disagreement.
orientation.
establishment of order and cohesion.
cooperation and problem solving.
Affirmative action is illegal
under Title VII.
unless the employer is a government contractor.
if it involves a quota.
unless part of a court order for remedying past discrimination.
Robert, an African-American employee, applies for a promotion, but is passed over in favor of a white employee who has less experience and lower performance ratings. Robert may have a claim for
disparate impact.
disparate treatment.
disparate impact and disparate treatment.
retaliation.
integrated
societal
social-response
cause-related
When cell phone providers joined forces with satellite television producers to bring TV to the telephone, they were using a distribution method called a/an
conventional marketing channel.
corporate VMS.
retailer cooperative
horizontal marketing system.
Peterson Research uncovers the following facts in a recent survey of women: the majority of women do some physical exercise, value the family, attend a religious service regularly, engage in social drinking, hold mostly conservative attitudes, and eat out with the family at least once a week. Peterson Research has just conducted a __________ analysis.
demographic
lifestyle
attitudinal
psychological
A stock trading company that had its offices in the World Trade Center in 2001 could have used a/an _______ to make different assumptions about market events such as future bull markets, bear markets, day trader legislation, dot-com companies driving the market, etc. There is little chance that it would have assumed a deadly terrorist attack.
SWOT analysis
societal audit
industry forecast
scenario analysis
A person who is imaginative, responsible, outgoing, and confident, but sometimes aloof and easily irritated is described as being low in which of the Big Five personality dimensions?
Openness to experience
Conscientiousness
Emotional Stability
Agreeableness
To demonstrate leadership, one must
maintain the status quo.
place planning and administration concerns above followers' concerns.
influence others to create mutually desirable changes.
develop high public visibility.
promoting diversity makes sense because
it's the best way to balance the fact that white male workers still dominate the US workforce.
diverse employees can build better relationships with customers, among many other reasons.
a diverse group tends to reach agreement on decisions more quickly than a homogenous group.
workers from other nations need to get in step with how the US does things.
The storming stage of team development is characterized by
conflict and disagreement.
orientation.
establishment of order and cohesion.
cooperation and problem solving.
Affirmative action is illegal
under Title VII.
unless the employer is a government contractor.
if it involves a quota.
unless part of a court order for remedying past discrimination.
Robert, an African-American employee, applies for a promotion, but is passed over in favor of a white employee who has less experience and lower performance ratings. Robert may have a claim for
disparate impact.
disparate treatment.
disparate impact and disparate treatment.
retaliation.
